Sony has brought out a new lens for the E-mount used by their line of NEX cameras. The 30 mm f3.5 Macro has a minimum focusing distance of 0.95 inches, or 2.4 centimeters, which allows for 1:1 magnification of your subject.
The lens sports one ED glass element and 3 aspherical elements pair with an internal silent autofocus mechanism and comes standard with a lens hood.
The Sony E-mount 30 mm f3.5 Macro will be available for $250 in October.