Camera News
by Brad Soo on July 21 2010

Yes, it’s that time of year again and you’ve guessed it – new camera announcements for fall! But Fujifilm isn’t sitting around, oh no, they’re not going to wait any longer… And so, they’ve become one of the first camera manufacturers to announce a bunch of new cameras for fall 2010. That’s a whole two months ahead of Photokina 2010 coming in September.

But let’s get right to the cameras, shall we? These new Fujifilm cameras feature something totally unique, that we’re seeing for the first time – a dual “hybrid” autofocus system that makes use of both contrast detection and phase detection (compact cameras have traditionally been using contrast detection AF only), made possible by having the phase detection system built onto Fujifilm’s special SuperCCD EXR imaging sensor. Fujifilm says this allows today’s new cameras to focus with digital SLR-like speeds (a statement we’ll have to put to the test when we review them).

There’s also a new Motion Panorama feature that two of today’s Fujifilm FinePix EXR cameras have, which allow for automatic capture and stitching of a panorama just by panning the camera from side-to-side (like what Sony has been doing with their Sweep Panorama)

Fujifilm FinePix F300 EXR
(Compact super-zoom camera)

  • 12 megapixel SuperCCD EXR sensor
  • 24 – 360 mm (f3.5 – f5.3) 15X optical zoom lens
  • Sensor-shift image stabilization
  • 3 inch LCD (460,000 pixels)
  • Full manual controls and auto scene mode selection
  • Hybrid High Speed AF combines traditional contrast detection with phase detection autofocus
  • EXR sensor modes: High resolution, high sensitivity or high dynamic range
  • Intelligent IS mode combines mechanical stabilization with high ISO
  • Motion Panorama automatically captures and creates a panoramic image as you pan the camera; up to 360 degrees
  • 720p HD (1280 x 720) 24 FPS movie mode with sound
  • Takes SD/SDHC memory cards
  • Uses a lithium-ion battery
  • Available in August for $330

Fujifilm FinePix Z800 EXR
(Touchscreen compact camera)

  • 12 megapixel SuperCCD EXR sensor
  • 36 – 180 mm (f3.9 – f4.7) 5X optical zoom lens
  • Sensor-shift image stabilization
  • 3.5 inch wide touchscreen LCD (460,000 pixels)
  • Point and shoot operation with auto scene mode selection; no manual controls
  • Hybrid High Speed AF combines traditional contrast detection with phase detection autofocus
  • EXR sensor modes: High resolution, high sensitivity or high dynamic range
  • Intelligent IS mode combines mechanical stabilization with high ISO
  • Motion Panorama automatically captures and creates a panoramic image as you pan the camera; up to 360 degrees
  • 720p HD (1280 x 720) 24 FPS movie mode with sound
  • Takes SD/SDHC memory cards
  • Uses a lithium-ion battery
  • Available in August for $230

Fujifilm FinePix S2800 HD
(Basic super-zoom camera)

  • 14 megapixel CCD
  • 28 – 504 mm (f3.1 – f5.6) 18X optical zoom lens
  • Sensor-shift image stabilization
  • 3 inch LCD (230,000 pixels) and electronic viewfinder
  • Full manual controls and auto scene mode selection
  • Automatic in-camera panorama stitching
  • 720p HD (1280 x 720) 24 FPS movie mode with sound
  • Takes SD/SDHC memory cards
  • Uses 4 AA batteries
  • Available in September for $260

Fujifilm FinePix JX280
(Entry-level camera)

  • 14 megapixel CCD
  • 28 – 140 mm (f3.6 – f5.9) 5X optical zoom lens
  • 2.7 inch LCD (230,000 pixels)
  • No manual controls; only automatic/scene modes and SR Auto scene mode selection
  • 720p HD (1280 x 720) 30 FPS movie mode with sound
  • Takes SD/SDHC memory cards
  • Uses a lithium-ion battery
  • Available in August for $150

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One Comment

  1. VALAIN July 30, 2010 Reply

    Vraiment génial ce concept d’intégrer des pixels AF dans le capteur de prise de vue pour bénéficier de la performance de la détection de phase que l’on soit en photo ou en vidéo ( en plus de la fonction balance des contrastes qui a l’air également géniale ).
    Cela fait une raison de plus pour aboutir pour finir par aboutir à une cohabitation totale des 2 usages photo THD et vidéo full HD sans que l’un soit le parent pauvre de l’autre selon que le boitier a la forme d’un camescope ou la forme d’un appareil photo.
    à quand le même principe appliqué sur les grands formats? ( APS-C, APS-H, FF, 33×44,…)
    quelqu’un a-t-il une info fiable laissant à penser que l’on disposera de cette performance AF sur les appareils dits “experts”, voire “pro”.
    Est-ce envisageable qu’une alliance puisse avoir lieu entre un génial FUJI et un puissant de la prod comme l’un des 4 grands bien connus qui détiennent le marché des “grands” capteurs ?

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