Pentax announced their first rugged camera today (the previous Pentax W-series were merely waterproof) and here it is – the Optio W80.

Pentax Optio W80
(Rugged camera)
- 12 effective megapixels
- 28 – 140 mm (f3.3 – f5.5) 5X optical zoom lens
- Digital ‘pixel tracking’ image stabilization [slaps self on forehead]
- 2.5 inch LCD
- Auto Picture Mode (aka automatic scene mode selection)
- Face, smile and blink detection
- Digital wide combines two pictures into a single 21 mm wide photo
- Dynamic range adjustment
- No manual controls
- HD 720p 30 FPS movie mode with sound
- Takes SD/SDHC memory cards
- Uses a lithium-ion battery
- Available in March for $300
- Comes in your choice of gray, red and blue

